Start-Up Initiative

Establish TMDC’s public presence, engagement infrastructure, and early ecosystem.

Table of Contents

Overview

This project is focused on establishing the public-facing presence, early engagement channels, and strategic ecosystem of the TMDC. The primary goal is to pass the Level of Interest decision point by gathering enough registrations and demonstrating strong early momentum through key partnerships and contributors. It is not concerned with legal incorporation or formal governance setup — those are covered under the Formalization Project.

Status: In progress

Objectives

Objective: Generate community momentum and build strategic context for TMDC’s execution.

Key Results:

  • ➡️ Launch the TMDC website and registration system by April 14
  • ⏳ Onboard 5+ early contributors across key roles
  • ⏳ Publish public-facing messaging and contributor onboarding materials
  • ⏳ Collect 200+ expressions of interest (goal: 100+ committed households) by July 1
  • ⏳ Secure soft commitments from 3+ strategic partners (e.g., CLT, architects, legal)

Milestones

Milestone Description Target Date Status
Website Live Publish TMDC homepage and registration form 2025-04-14 🔄 In Progress
Launch Campaign Begin social, earned media, and outreach launch 2025-05-01 ⏳ Not Started
Expression of Interest Target Reach 200 signups (50% conversion goal) 2025-07-01 ⏳ Not Started

Contributors

Role Contributor(s) Status
Project Lead TBD Needed
Communications Carlos 🆗
Visual Design Carlos 🆗
Partnerships Liaison Jim 🆗
Community Outreach TBD Needed

Risks & Considerations

  • Failing to meet interest target could stall the initiative (Gate 1)
  • Messaging must be clear and compelling across multiple audiences
  • Partner engagement is early-stage: trust and alignment building is key
  • Website and registration system must be stable, accessible, and persuasive

Resources